ISO 10668
ISO Certification
Brand Valuation Management System ISO 10668:2010
ISO 10668: Brand Valuation is an international standard for measuring brand value. It specifies the requirements of an ISO-compliant brand valuation, provides a framework for valuation (including procedures and methods), and shows methods for reporting results. ISO 10668 can be applied to brand valuations for a wide range of purposes, including accounting, financial reporting, tax planning and compliance, litigation support and licensing.
* Brands are important intangible assets because they make a business recognizable to customers. This drives loyalty and enables higher pricing for branded items. * The reason that brand valuation is important is because it provides solid financial proof of a brand's value to a business - which is essential for a wide range of business purposes. * The introduction to ISO 10668 states: intangible assets are recognized as highly valued properties. Arguably the most valuable but least understood intangible assets are brands.